J. Jonah Jameson

John Jonah Jameson is a supporting character and antagonist of Spider-Man in the .

Jameson is usually the publisher or editor-in-chief of the Daily Bugle, a fictional New York newspaper and now serves as the mayor of New York City. Recognizable by his mustache, flattop haircut, and ever-present cigar, he carries out a smear campaign against Spider-Man that has turned much of the city against the hero. He employs Peter Parker, who unbeknownst to him is Spider-Man's alter ego, as a photojournalist.

Portrayals of Jameson have varied throughout the years. Sometimes he is shown as a foolishly stubborn and pompous skinflint who micromanages his employees and resents Spider-Man out of jealousy. Other writers have portrayed him more humanly, as a humorously obnoxious yet caring boss who nevertheless has shown great bravery and integrity in the face of the assorted villains with which the Bugle comes into contact, and whose campaign against Spider-Man comes more from fear of youngsters following his example. In either case, he has remained an important part of the Spider-Man mythos.

Jameson is also the father of John Jameson, the Marvel Universe supporting character who, in addition to his job as a famous astronaut, has at turns become Man-Wolf and Star-God, and married She-Hulk.